PART – I

FM STATIONS

 FM RAINBOW (18) DELHI, MUMBAI, CHENNAI, KOLKATA, BANGALORE, LUCKNOW, PANAJI, JALLANDHAR, KANPUR, CUTTACK, KODAIKANAL, HYDERABAD, VISHAKHAPATNAM,VIJAYAWADA, KOCHI,TIRUCHIRAPALLY, COIMBATORE & PUDUCHERRY (Morning Transmission only)

FM GOLD (4) DELHI, MUMBAI, CHENNAI & KOLKATA

Time Category Hours

1. 0700 – 1100  / 1800 - 2100

2. 1100 – 1500 / 2100 - 2200

3. 1500 – 1800 / 2200 - 0700

FM RAINBOW RATES  SPOT BUY RATES FOR 10 SECONDS (IN RUPEES)

Name of Stations Time Category – 1  Time Category – 2  Time Category - 3

        Delhi                         1000                         700                             400

        Mumbai                    800                           600                            400

Chennai/Kolkata/Bangalore/ Hyderabad/Kodaikanal,

                                          700                            500                           300

Lucknow / Kanpur/ Kochi 500                        400                           250

Panaji/Jallandhar/Cuttack/Vijayawada/Vishakhapatnam/Tiruchirapally/Coimbatore/

Puducherry                      400                           300                            200

NOTE:

Spot Buy Rate for more than 10 seconds will be calculated on pro-rata basis.

Time check of 7 seconds duration allowed, but will be charged as 10 seconds ordinary spot.

25% extra for fixed time spot.

DURATION WITH FCT 120 SECONDS (IN RUPEES)

Name of Stations Time Category – 1  Time  Category – 2  Time  Category - 3

      Delhi                                  10500                       7500                     4300

    Mumbai                                 9000                       6500                     4300

Chennai/Kolkata/Bangalore/HyderabadKodaikanal

                                                       7500                        5400                      3250

Lucknow/ Kanpur/ Kochi            5400                       4300                      2700

Panaji/Jallandhar/Cuttack/Vijayawada/Vishakhapatnam/Tiruchirapally/Coimbatore/

Puducherry                                    4300                        3250                     2200

NOTE:

1. For other duration of programmes, the rate and FCT will be calculated on pro-rata basis

and rounded off to nearest Rupee.

2. 20% extra will be charged for branding.

3. In case a client wants to use only 90 seconds, rates could be proportionately less. But less

than 90 seconds is not admissible.

Name of Station Time  Category – 1  Time  Category – 2  Time  Category - 3

              Delhi                          12000                       8400                         4800

             Mumbai                       9600                       7200                         4800

Chennai/Kolkata/Bangalore/Hyderabad/Kodaikanal

                                                    8400                      6000                         3600

Lucknow /Kanpur/ Kochi        6000                       4800                        3000

Panaji/Jallandhar/Cuttack/Vijayawada/Vishakhapatnam,Tiruchirapally/ Coimbatore/

Puducherry                               4800                         3600                       2400

NOTE:

1. For other duration of programmes the rate and FCT will be calculated on pro-rata basis

and rounded off to nearest Rupee.

2. Sponsorship rate of hourly news headlines will be charged at double the rate of 10 seconds spot of that category (with FCT 10 seconds).

3. The following updates of 1-minute duration with FCT 10 seconds will be charged at Rs.

1000/- and the rate will be calculated on pro-rata basis for increased duration.

i. Traffic information update

ii. Flight information update

iii. Foreign exchange, Stock Exchange and Sports updates.

RATES FOR SPONSORED SONGS

Sponsored song can be old / new/ film/non-film songs.

SONG DURATION: 3.30 Minutes including FCT: 20 SECONDS (IN RUPEES)

Name of Station    Time  Category – 1  Time  Category – 2  Time  Category – 3

         Delhi                           2000                             1500                       1200

         Mumbai                     2000                              1500                       1200

Chennai/Kolkata/Bangalore/HyderabadKodaikanal

                                            1500                               1300                      1000

Lucknow/ Kanpur/ Kochi 1100                               900                        700

Panaji/Jallandhar/Cuttack/Vijayawada/Vishakhapatnam/Tiruchirapally/Coimbatore

Puducherry                         800                                700                         500

NOTE:

50% extra to be charged for Trailers of the same duration (3.30 minutes).

FM GOLD – RATES    SPOT BUY RATES FOR 10 SECONDS   (IN RUPEES)

Name of Station   Time  Category – 1        Time   Category – 2            Time   Category - 3

        Delhi                                900                                  650                                    350

         Mumbai                          700                                  550                                    350

Chennai / Kolkata                   650                                 450                                     250

NOTE:

Spot Buy Rate for more than 10 seconds will be calculated on pro-rata basis.

Time check of 7 seconds duration allowed, but will be charged as 10 seconds ordinary spot.

25% extra for fixed time spot.

Name of Station         Time  Category – 1  Time  Category – 2  Time  Category - 3

                      Delhi                             9750                             7000                            3800

                      Mumbai                        7500                             6000                             3800

             Chennai/Kolkata                   7000                             4900                             3000

1. For other duration of programmes, the rate and FCT will be calculated on pro-rata basis

and rounded off to nearest Rupee.

2. 20% extra will be charged for branding.

3. In case a client wants to use only 90 seconds, rates could be proportionately less. But less

than 90 seconds is not admissible.

150 SECONDS (IN RUPEES)

Name of Station          Time  Category – 1  Time  Category – 2  Time  Category - 3

                     Delhi                             10800                           7800                          4200

                     Mumbai                         8400                            6600                          4200

Chennai / Kolkata                             7800                            5400                          3000

NOTE:

1. For other duration of programmes, the rate and FCT will be calculated on pro-rata basis

and rounded off to nearest Rupee.

2. Sponsorship rate of hourly news headlines will be charged at double the rate of 10 seconds spot of that category (with FCT 10 seconds).

3. The following updates of 1-minute duration with FCT 10 seconds will be charged at Rs. 500/- and the rate will be calculated on pro-rata basis for increased duration.

a. Traffic information update

b. Flight information update

c. Foreign exchange, Stock Exchange and Sports updates.

Sponsored song can be old/new/film/non-film song.

SONG DURATION: 3.30 Minutes including FCT: 20 SECONDS  (IN RUPEES)

Name of Station                 Time  Category – 1  Time  Category – 2  Time  Category - 3

                Delhi                                          1800                          1350                          1100

                Mumbai                                     1800                          1350                         1100

Chennai/ Kolkata                                     1350                           1200                          900

NOTE:

50% extra to be charged for Trailors of the same duration (3.30 minutes). However for Trailors

of 2.30 minutes and 1.30 minutes, pro-rata will be charged as in the case of Vividh Bharati.

1. Before or after News Bulletins on 4 FM Gold Channels (as package):Rs. 2,500/- per 10 seconds

2. Regional/National News by individual FM Gold Channel (Before/After News Bulletins)

(i) FM Gold, Delhi : Rs. 1000/- per 10 seconds

(ii) FM Gold, Mumbai : Rs. 800/- per 10 seconds

(iii) FM Gold, Kolkata : Rs. 700/- per 10 seconds

(iv) FM Gold, Chennai : Rs. 700/- per 10 seconds

PACKAGED FM-RATES

I. All 18 FM Rainbow Stations

II. 4 FM Rainbow Stations at 4 Metros

III. 4 FM Gold Stations at 4 Metros

IV. All 22 FM Stations (18 FM Rainbow + 4 FM Gold)

I. ALL 18 FM RAINBOW STATIONS       (IN RUPEES)

Particulars              Time Category – 1     Time  Category – 2      Time  Category - 3

Spot Buy rates for 10 seconds 7200                                  5000                             3000

Rates for sponsorship of in-house programmes of 30 minutes with FCT 120 seconds

                                                  77,000                                54,000                          32,000

Rates for sponsored programmes of 30 minutes with FCT 150 seconds

                                                  86,000                                60,000                          40,000

II. 4 FM RAINBOW STATIONS AT 4 METROS (VIZ. DELHI, MUMBAI, CHENNAI & KOLKATA) (IN RUPEES)

Particulars                  Time  Category – 1  Time  Category – 2  Time  Category - 3

Spot Buy rates for 10 seconds     2500                           1800                             1000

Rates for sponsorship of in-house programmes of 30 minutes with FCT 120 seconds

                                                      27,000                        19,000                           10,000

Rates for sponsored programmes of 30 minutes with FCT 150 seconds

                                                      30,000                         21,500                          12,000

III. 4 FM GOLD STATIONS AT 4 METROS ( DELHI, MUMBAI, CHENNAI & KOLKATA)

(IN RUPEES)

Particulars                  Time Category – 1        Time  Category – 2          Time  Category - 3

Spot Buy rates for 10 seconds     2000                             1600                                     900

Rates for sponsorship of in-house programmes of 30 minutes with FCT 120 seconds

                                                     21,500                            17,000                                 9500

Rates for sponsored programmes of 30 minutes with FCT 150 seconds

                                                     24,000                            19,000                                10,500

IV. ALL 22 FM STATIONS ( 18 RAINBOW + 4 GOLD ) (IN RUPEES)

Particulars                    Time  Category – 1      Time  Category – 2        Time  Category - 3

Spot Buy rates for 10 seconds    8200                              6000                                   3500

Rates for sponsorship of in-house programmes of 30 minutes with FCT 120 seconds

                                                    88,000                            64,000                               37,000

Rates for sponsored programmes of 30 minutes with FCT 150 seconds

                                                   98,000                             72,000                               42,000

PART – II   PRIMARY CHANNEL

GROUPING OF PRIMARY CHANNEL STATIONS INCLUDING LOCAL RADIO STATIONS

Group-I (11 Stations)

Primary Channel : Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Jaipur/Ajmer,

Kolkata, Lucknow, Mumbai, Nagpur, Pune

Group-II (25 Stations)

Primary Channel : Agra, Allahabad, Bhopal, Coimbatore, Cuttack, Gorakhpur, Guwahati,

Indore, Jabalpur, Jallandhar, Kozhikode, Madurai, Najibabad, Patna, Raipur, Rajkot, Rampur,

Ranchi, Rohtak, Thiruvananthapuram, Tiruchirapally, Vadodara, Varanasi, Vijayawada,

Vishakhapatnam.

Group – III (27 Stations)

Primary Channel: Agartala, Bhadrawati, Cuddappa, Chattarpur, Dharwad, Dibrugarh, Gwalior, Jalgaon, Jammu, Jodhpur, Kolhapur, Mangalore/Udipi, Mysore, NES Shillong, Rewa, Sambhalpur, Shimla, Sangli, Shillong, Siliguri, Srinagar, Suratgarh, Tirunelveli, Trissur, Udaipur.

Local Radio Stations: Kochi, Kota

Group-IV (45 Stations)

Primary Channel: Aizwal, Almora, Ambikapur, Aurangabad, Ahmednagar, Bhagalpur,

Bikaner, Bhuj, Behrampur, Bhatinda, Darbhanga, Gangtok, Gulbargha, Hassan, Hissar, Imphal, Itanagar, Jagdalpur, Jameshedpur, Jeypore, Kannur, Karaikal, Kohima, Kurseong, Kurukshetra, Leh, Mathura, Murshidabad, Nasik, Panaji, Parbhani, Passighat, Pondicherry, Port Blair, Ratnagiri, Silchar, Solapur, Tirupati, Tura, Tuticorin., Warangal, Yavatmal

Local Radio Station: Bareilly, Faizabad, Jhansi

Group –V (80 Stations)

Primary Channel: Ahwa, Barmer, Bhawanipatna, Churu, Dharmshala, Idduki, Jaisalmer,

Kargil, Kavarati, Kothagudam, Lungleh, Markara, Obra, Ooty, Pauri, Sahadol, Shivpuri, Tawang, Tezu, Kokrajhar

Local Radio Stations

Adilabad, Akola, Alwar, Anantpur, Balaghat, Banswara, Baripada, Beed, Belonia, Betul, Bijapur, Bilaspur, Bolangir, Chandrapur, Chaibasa, Chhindwara, Chitradurg, Chittorgarh, Daman, Daltonganj, Diphu, Dhule, Godhara, Guna, Halflong, Hamirpur, Hazaribagh, Hospet, Jowai, Jhalawar, Joranda, Jorhat, Kailashahar, Karwar, Kathua, Khandwa, Keonjhar, Kurnool,Markapuram, Mokokchung, Nagarcoil, Nagaur, Nanded, Nizamabad, Nowgong, Osmanabad,Patiala, Poonch, Puri, Purnia, Raigarh, Raichur, Rourkela, Sagar, Sasaram, Satara,Sawaimadhopur, Shanti Niketan, Tejpur, Ziro (Arunachal).

CATEGORISATION OF PROGRAMMES FOR SPOT BUYS AND SPONSORSHIP OF IN HOUSE PROGRAMMES/SPONSORED PROGRAMMES

Category of Programmes

1. Film Music/listeners choice

2. Farm and Home, Women’s programme, Health Programmes, Morning Information Programmes, 
    Spoken Words, Phone-in Programmes, Plays, Radio Report, Light/Folk Music

3. All other programmes such as features, magazines, classical and western music

 (I) Any programme can be upgraded in programme category at the discretion of the Station Director in consultation with the CBS Director.

(II) Any interactive/Phone-in program of any Chief Minister to be broadcast on a regular basis will attract 50% more than the sponsored programme rate of category-1 of that station. A programme more than 60 mts. should not be permitted. (Guidelines for broadcast of such programmes circulated vide Order No. 21/36/2004-P I dated 27.1.2005 may be strictly adhered to.

Group of Stations            Prog Category – 1      Prog Category – 2         Prog Category - 3

            I                                              600                                400                                  250

           II                                             500                                300                                   200

          III                                            400                                 250                                  150

          IV                                            300                                 200                                   100

           V                                             200                                150                                     80

ALL PC/LRS 188 Stations          55,000                            35,000                               20,000

NOTE:

Rate for other duration will be calculated on pro-rata basis and rounded off to nearest Rupee.

Time Check of 7 seconds duration allowed and is to be charged as 10 seconds spot-buy rate

25% extra for fixed time spot.

Group of Stations Prog Category – 1   Prog Category – 2   Prog Category - 3

               I                                  6500                                  4300                                 2700

              II                                 5400                                  3200                                  2100

             III                                4300                                   2700                                 1600

              IV                               3200                                   2100                                 1000

               V                                2100                                  1600                                   900

ALL PC/LRS 188 Stations 6,00,000                        3,80,000                            2,15,000

NOTE:

1. For other duration of programme, the rate and FCT will be calculated on pro-rata basis and rounded off to nearest Rupee.

2. 20% extra for branding the programme.

3. In case a client wants to use only 90 seconds, rates could be proportionately less. But less than 90 seconds is not admissible.

150 SECONDS (IN RUPEES)

Group of Stations  Prog Category – 1  Prog Category – 2  Prog Category - 3

                   I                               8000                             4800                               3300

                  II                              6000                              3600                               2600

                 III                             4800                              3300                                2200

                 IV                             3600                              2600                                1500

                 V                               2600                              2200                                1200

ALL PC/LRS 188 Stations 7,00,000                      4,80,000                          2,65,000

NOTE: The Rate and FCT will be calculated on pro-rata basis for programmes more or less than 30 minutes duration.

Sponsored song can be Old / New / Film / Non-film Songs.

SONG DURATION: 3.30 MINUTES including FCT : 20 SECONDS (IN RUPEES)

    Group I        Group II       Group III       Group IV           Group V

        1800               1300                1000                 650                    500

NOTE: 50% extra to be charged for Trailers of the same duration (3.30 minutes). However for Trailers of 2.30 minutes and 1.30 minutes, pro-rata will be charged as in the case of Vividh Bharati.

S.No. Time Rate for 10 seconds spot                               (In Rs.)

1.     Before 0800 hrs. Hindi news                                   6500

2.          Morning Mid News break – Hindi                        13000

3.          English                                                                     13000

4.          Urdu                                                                           6500

3. Afternoon news feature in English 1400-1430 hrs.     5200

4. Afternoon news feature in Hindi 1430-1500 hrs.         5200

5. Mid break in afternoon news feature

          English                                                                    10400

          Hindi                                                                       10400

6. Before evening Hindi news at 2045 hrs.                       4500

7. After English news at 2115 hrs.                                    4500

8. Mid break in evening news   Hindi                                     9000

                                                          English                      9000

NOTE:

1. Time Check of 7 seconds duration allowed and is to be charged as 10 seconds spot rate.

2. Rate for other duration will be calculated on pro-rata basis.

3. It is proposed that sponsorship will be accepted only with the news bulletins, which do not attract any spot buys. Those bulletins, which attract heavy spot buys, should not be placed under sponsorship. The sponsorship announcement will be as follows “ so and so (the name of the advertiser) is proud to be associated with All India Radio news”. Sponsorship rate of news bulletins will be charged at double the rate of 10 seconds spot of that category (with FCT 10 seconds).

1 Andhra Pradesh –1900/-  2 Arunachal Pradesh—600/-  3 Assam –1200/-  4 Bihar –1200/-

5 Chhattisgarh—700/-  6 Gujarat –1400/-  7 Haryana –500/-  8 Goa –350/- 9 Hima Pradesh –400/-

10 Jammu & Kashmir –1000/- 11 Jharkhand—650/- 12 Karnataka –2000/-13 Kerala –1400/-

14 Madhya Pradesh –2200/- 15 Maharashtra –2200/- 16 Manipur—300/-  17 Meghalaya—600/-

18 Mizoram –350/-  19 Nagaland –350/-  20 Orissa –1350/-  21 Puducherry –200/- 

22 Punjab—800/-  23 Rajasthan—2000/-  24 Sikkim –200/-  25 Tamilnadu—2200/-

26 Tripura –350/-  27 Uttar Pradesh—3000/-  28 Uttaranchal –500/-  29 West Bengal –1300/-

30 DELHI --700

NOTE:

1. Rate for other duration will be calculated on pro-rata basis.

2. Rate for mid break news will be 100% extra over and above these rates.

3. Time Check of 7 seconds duration allowed and is to be charged as 10 seconds spot rate.

4. Commercial time (FCT) for various news bulletins will be as under:

             5 Mts. News Bulletin: Before & After: 60 seconds Mid-break: 30 seconds

             10 Mts. & longer duration Before & After: 180 seconds Mid-break: 120 seconds

OTHER FEATURES

1. AD LIBS (live spots)

50% extra on the spot buy rate will continue to be charged over all channels .

2. PROMOS

6 free tag on promos (2 in each transmission) prior to the broadcast of programme are allowed. This will be supplied by the Agency / Advertiser. An advertiser can have as many promos as he wants on payment basis. The rate of each promo will be 50% of the rate of that programme /time category. Promos will not be allowed along with national / regional news. A sponsored programme provider can use up to one-third of his unused FCT for promos for which he need not make any separate payment.

3. INFOMERCIALS

Infomercials will be allowed to Government Departments/ PSUs. The duration of an infomercial will be of 60 seconds. 10 seconds out of the 60 can be commercial endorsement, which will be charged as a 20 second spot.

4. RUN- ON- SCHEDULE

Run on schedule is a facility given to an advertiser who wants to do intense publicity for his products during a very short period. To avail this facility, an advertiser will have to take minimum 450 Secs SPOT BUYS per day .  RATES (PC/LRS) :

Group I Station : Rs. 11,250/-

Group II Station : Rs. 9000/-

Group III Station : Rs. 6750/-

Group IV Station : Rs. 4500/-

Group V Station : Rs. 3600/-

􀂷 The advertiser may book as many stations as he wants. Pro-rata rates will be charged for more number of stations / number of days booked.

􀂷 Run-on-Schedule spots will not be broadcast during Relays / Commentaries/News/Film Music.

􀂷 Scheduling of the spots will be at the discretion of AIR Stations. However, care would be taken to spread-out the FCT evenly throughout the transmission.

5. DAY BRANDING

The Day Branding will be allowed if a client pays following amount for Day Branding:

RATES (PC/LRS) :

Group I Station : Rs. 14,625/-

Group II Station : Rs. 11,250/-

Group III Station : Rs. 9,000/-/-

Group IV Station : Rs. 6,750/-

Group V Station : Rs. 5,175/-

􀂷 The above rate is applicable for a single station (FCT 450 seconds on that day) in each group. The advertiser may book Day Branding over as many stations as he wants. Pro-rata rates will be charged for more number of stations.

􀂷 10 Free Greetings of 5 seconds each will be allowed with Day Branding

􀂷 FCT will not be used during Relays / Commentaries/News/Film Music.

􀂷 Scheduling of the spots will be at the discretion of AIR Stations. However, care would be taken to spread-out the FCT evenly throughout the transmission/special programmes.

6. CLASSIFIED ADVERTISEMENTS

Following subjects are covered under classified:

1. Sale/purchase of house or residential plots, old motor vehicles and old household goods.

2. Matrimonial ads

3. Greetings on birthday, wedding day/anniversary, any other special/festival day or occasion, for winning election of any level like Gram Panchayat, Taluka, District Level, M.L.A./M.P., Welcome of Ministers by their well wishers, best wishes to toppers of different examinations, good wishes for entering a new house.

4. Change of place/opening ceremony of shop/business establishments, hospitals, schools.

5. Tender notices, admission to educational institutions, last date for admissions.

6. Today’s engagements relating to cultural/literary functions, sports events, school, college functions, announcements regarding postponement/cancellation of any functions/events mentioned earlier.

7. Classified add is accepted in 15 words only. Additional words will attract extra charge. Maximum  10 additional words only are allowed.

8. Classifieds are allowed over all the channels.

1. VB/PC Rs. 250/- for 15 words and Rs. 25/- per extra word.

2. FM Rs. 400/- for 15 words and Rs. 40/- per extra word

NOTE:  In a Financial Year, Canvasser’s commission will be as under :

Upto Rs. 50,000/- 8%    Above Rs. 50,000/- 10%

Note: Business to be accepted only on advance payment.

7. News on Phone:

News Headlines available at a certain telephone number. The spot of a 10 seconds duration will be charged on daily basis @ 30% of the regional news rate of the concerned language/state. (to be rounded off to the nearest rupee).

8. Radio on Demand:

The listeners can hear film songs coded in the computer by the station by dialing a specific telephone number. The spot will be charged on the basis of the number of days it remains in place. The spot will be of 10 seconds duration and charged as 10 seconds spot-buy rate of film music rate.

9. PRODUCTION CHARGES : AIR can take up production work for spots/sponsored programmes for clients booking directly and Agencies.

PRODUCTION CHARGES FOR SPOTS AND JINGLES

Duration of spots     Rate (Rs.)             Duration of Jingle         Rate               Group of station

30 second                  6000                            30 second                  15000                       I A

                                  4500                                                               14000                      II B

                                  3600                                                              12000                       III C

                                  3000                                                              10000                       IV -

                                  2400                                                               8000                         V -

Note: Spots less than 30 seconds duration will not be undertaken for production. However,

on demand from clients, it can be produced in two parts making a total of 30 seconds duration.

PRODUCTION CHARGES FOR SPONSORED PROGRAMMES (IN RUPEES)

Sponsored Programmes less than 30 mts. duration will not be undertaken for production. However, on demand from clients, it can be produced in two parts making a total of 30mts. duration.

NOTE: 1. No concession/commission is given on production charges.

2. Though the programme is produced by AIR, Sponsored Programmes rates will be charged for the broadcast.

3. Applicable service tax to be charged for production work.

10. A Sponsor is entitled for free opening and closing credit lines of five seconds each in addition to FCT.

11. An in-house programme of 30 minutes duration given on sponsorship can have as many

as 3 sponsors each paying for full FCT. Two sponsors will be allowed for 15 minutes programme

and four sponsors will be allowed for programmes of 45 minutes & 60 minutes..

12. In sponsored programmes, 1/3rd FCT can be banked and broadcast in the same time

category / lower category on the same day. Banked FCT can be utilized as promos also.

13. RATES FOR SPONSORSHIP OF STAGE PROGRAMMES

Group I Station                           Rs. 12,000

Group II Station                         Rs. 9,000

Group III Station                        Rs. 7,000

Group IV Station                        Rs. 4,400

Group V Station                         Rs. 3,200

DISPLAY OF BANNERS

Display of only three cloth banners of size 3 x 1 meters is allowed i.e. (i) one at the main

premises (ii) near the entrance gate & (iii) side wall of the auditorium. These banners will be

prepared by the sponsor/s.

IN NO CASE BANNER IS ALLOWED TO BE DISPLAYED ON THE STAGE ANNOUNCEMENTS

The sponsor may be allowed three announcements on the stage (a) at the beginning (b)during natural break (c) at the end of the programme. The announcements will be “____________” is proud to be associated with This / today’s programme.

15. Allocating Broadcasting Time for Sponsored Programmes

(i) No agency / client should be allocated more than 60 minutes time-slot at a stretch for sponsored programme. It may also be ensured that the product / services of only those clients are publicized against the admissible FCT on whose behalf the contract has been entered into.

(ii) Stations must ensure that the identity of AIR is protected in all respects. All India Radio will not allow any competiting brand to develop at AIR’s cost and by using its platform.

(iii) Sponsored Programme of minimum 5 minutes duration with 30 seconds FCT can be accepted on pro-rata basis with prior approval of the Directorate. However, no free tag-on promo is allowed with any sponsored programme of less than 15 minutes duration.

16. MARATHON RUNS

Individual All India Radio Station where the Marathon Run is being organized may charge Prime Time Spot Buy Rate / Sponsorship rate of the station concerned as given in the rate card.

17. PRIZE SCHEME

Private parties are allowed to give prizes to listeners on the following conditions :

(i) The prize hamper should reach the AIR Station prior to the day the prize is to be announced on the air.

(ii) The advertiser who gives the prize will have to pay for a five seconds credit line during the programme.

(iii) The credit line will be half the rate of a 10 second spot of the programme through which the prize is awarded.

(iv) The contract may indicate “prize scheme credit line”.

(v) The credit line will consist of the name of the product and a punch line.

18. SHOPPING MALL / RADIO SHOPPING

Rates to be charged :

a) Sponsored /Sponsorship Fee of the slot + 20% branding charges

b) SBR for 60 seconds + 2 paid greetings

19. RATES FOR ELECTRONIC DISPLAY SYSTEM

An amount of Rs. 200/- for 24 hours scrolling will be charged. The other conditions are as under

a) The above rate would be applicable for messages comprising of maximum of 25 words for a running cycle of 24 hours. There would be no commitment with regard to number of exposures during the running cycle of 24 hours.

b) In case of advertisers opting for large messages, higher rates shall be charged on pro-rata basis.

c) On the above rates 20% rebate shall be allowed on booking for full week, 30% rebate on bookings for the full month and 40% rebate on bookings for the full quarter.

d) The scrollers should be as per All India Radio / Doordarshan Commercial and Program Code.

e) On the above rates, Service Tax as admissible from time to time (presently @ 12.36 %) would be levied.

f) Advance payment will be required.

20. SPORTS EVENTS :

A) Local level (PC) : Spot-buy rates for Film Music of the concerned station (FM) : Spot-buy rate of Time Cat. - 1 of the concerned station.

B) Regional level (PC) : Spot-buy rates of Film Music State Hook-up rates of the concerned state

(Rates for sponsorships to be calculated on 90% of the SBR value and FCT, in no case, should be less than 120 seconds.

C) National level : Rates to be formulated by CSU, AIR, Mumbai in consultation with DG:AIR

D) International level : Rates will be formulated by DG:AIR.

PART V

CONCESSIONS/DISCOUNT

1. If a spot broadcast in upper time category is repeated in lower time category on the same day over VBS, 25% discount will be allowed in lower category for the same number of spots booked in upper time category.

2. BULK BOOKING DISCOUNT (For FM/PC /LRS)

It is applicable to both spot booking and sponsorship as well.

NOTE:

The above discount is meant for the advertiser and will be calculated on the gross amount and will be deductible at source.

3. BUNCH BOOKING CONCESSIONS : For Vividh Bharati Service, if a Spot is booked over 11 or more number of Stations for one month or more, 8% discount is offered. 5% discount on booking over 2 stations in a state for one month or more.

4. ANNUAL TURNOVER INCENTIVE FOR THE ADVERTISING AGENCY ON

BUSINESS PLACED ACROSS ALL CHANNELS

S.No. Quantum of business given (in Rs.) Rate of agency incentive (in Rs.)

1. Up to 5 lakhs Nil

2. Above 5 lakhs but less than 10 lakhs 1% of the amount of which the total net business exceeds 5 lakhs

3. Above 10 lakhs but less than 30 lakhs 10000 + 2% of the amount of which the total net business exceeds 10 lakhs

4. Above 30 lakhs but less than 50 lakhs 30000 + 3% of the amount of which the total net business exceeds 30 lakhs

5. Above 50 lakhs but less than 70 lakhs 90000 + 4% of the amount of which the total net business exceeds 50 lakhs

6. Above 70 lakhs but less than 1 crore 170000 + 5% of the amount of which the total net business exceeds 70 lakhs

7. Above 1 crore 320000 + 6% of the amount of which the total net business exceeds 1 crore

NOTE:

Incentive is payable to an agency having no outstanding dues with AIR.

5. OTHER CONCESSIONS

(i) 15% to Central and State Government Departments.

(ii) 15% to Public Sector Undertakings / Autonomous Bodies

Admissible Service Tax will be payable on the Net Amount.

NOTE: The above concessions are available to those clients who book their business directly with All India Radio.

(iii) 50% for spots on AIDS,cancer, blood/eye, kidney donation, leprosy , TB, Dengue, Malaria and other similar epidemics.

(iv) 50% to NGOs / Voluntary Organizations for community radio broadcast over the

following AIR Stations :

1. Ahwa 2. Almora 3. Belonia 4. Bhawanipatna 5. Chaibasa 6. Daltonganj 7. Daman 8. Dharamshala 9. Diphu 10. Gangtok 11. Gulbarga 12. Halflong 13. Hamirpur 14. Idukki 15. Imphal 16. Itanagar 17. Jaisalmer 18. Jhalawar 19. Joranda 20. Jowai 21. Kailashahar 22. Karaikal 23. Kargil 24. Kathua 25. Kavarathi 26. Keonjhar 27. Kohima 28. Kokrajhar 29. Kurseong 30. Leh 31. Lungleh 32. Marcapuram 33. Marcara 34. Mokokchung 35. Obra 36. Ooty 37. Passighat 38. Pauri 39. Poonch 40. Suratgarh 41. Tawang 42. Tezu 43. Tura 44. Tuticorin

NOTE :

No other concession will be allowed on availing the above 50% concessions

PART – VI

GENERAL INSTRUCTIONS

1. AGENCY COMMISSION:

a. The Accredited Agencies/ Registered Agencies will be allowed 15% commission.

b. 10% concession to Direct, Private Clients & SSI Units.

Admissible Service Tax will be payable on the Net Amount.

Note : The credit facility of 45 days is available for Accredited Agencies and 60 days credit facility for Central Government Departments, State Government Departments and PSUs.

2. GUIDELINES FOR ADS

a Advertisement on cigarettes, bidis or tobacco products, pan masala, alcohol drinks and other intoxicants are not allowed for broadcast.

b Advertisements for Medicinal products should be accompanied by the approval of the Drugs Controller before broadcast.

c Ads should not contain any exaggerated, superlative or misleading claim.

d All those engaged in advertising are strongly recommended to familiarize themselves with the legislation affecting advertising in this country,  particularly the following Acts and the Rules framed under them, as amended from time to time:-

i. Drugs and Cosmetics Act, 1940.

ii. Drugs Controls Act, 1950

iii. Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.

iv. Copyright Act, 1957

v. Trade and Merchandise Marks Act, 1958.

vi. Prevention of Food Adulteration Act, 1954

vii. Pharmacy Act, 1948

viii. Prize Competition Act, 1955

ix. Emblems and Names (Prevention of Improper Use) Act, 1950

x. Consumer Protection Act, 1986

xi. Indecent Representation of Women (Prohibition) Act,1986

xii. Code of Ethics for advertising in India issued by the Advertising Council of India.

xiii. Code of Standards in relation to the advertising of medicines and treatments.

xiv. Standards of practice for Advertising Agencies.

xv. Code for Commercial Broadcasting, copy of which may be had from the Central Sales Unit.

e The following products/services are allowed for broadcast on All India Radio :

1. Jewellery / Precious Stones

2. Matrimonial Agencies

3. Astrologers / Numerologists

4. Mutual Funds approved by SEBI

5. Hair Dyes

6. Foreign Products

7. Foreign Banks including financial services

8. Family Planning Devices

9. Government-run lotteries

10. Finance Rating Agencies

11. Educational Institutions (Tutorial Colleges, Computer Training Centers, etc.)

12. Guide Books

13. Holidays Resorts

14. Baby foods provided a Mandatory clause “Breast Milk” is the best for babies upto a specific age”    
       is broadcast prior to the advertisement.

15. Advertisements relating to real estate including sale of flat/land, flats for rent both commercial and residential. All such advertisements must carry a statutory message at the end as follows :-

“Listeners are advised to check the genuineness of the claims made. While booking such ads Agency / Client must also indemnify AIR from any legal wrangles.”

f . Advertising shall be so designed as to conform to the Laws of the Country and should not offence against mortality, decency, and religious susceptibilities of the people.

g  NO ADVERTISEMENT SHALL BE PERMITTED WHICH

i derides any race, caste, colour, creed and nationality;

ii is against any of the directive principles, or any other provision of the Constitution of India.

iii tends to incite people to crime, cause disorder or violence, or breach of law or glorifies violence or obscenity in any ways:

iv presents criminality as desirable;

v adversely affects friendly relations with Foreign States;

vi exploits the national emblem, or any part of the Constitution or the person or personality of a national leader or State dignitary;

16. TECHNICAL SPECIFICATIONS FOR RECORDING

Commercial announcements recorded on magnetic recording tape shall conform to the following standards.

a. The recording shall be full track on 6.3 mm.+0.06 mm wide good quality professional magnetic tape (Standard Play of 1.5 mm thick) at a level given below at a tape speed of 19.05 cms/sec &7.5 inches / sec.)

b. The spool size shall not be less than 5”(13 cms.) in diameter. (7” (18 cms.) diameter spool shall be preferred).

c. The tape should have at least 3 to 4 metre of leader tape or blank tape in the beginning before the recorded message starts. This also applies to the spacing in between two advertisements recorded on a single tape.

d. The distortion at the normal recording level (185 nwb/m) should be less than 1%. Signal to Noise ratio should be better than 52 db. The overall frequency response should be +2 db between 30 Hz. And 10 KHz.

e. After the initial blank margin there should be 10 sec of 1 KHz. Tone recorded at a normal recording flux level of 185 nwb/m. The recording or item of programme should not exceed this normal recording level (i.e. 185 nwb/m.)

f. Tape recording shall contain spoken identification announcements as follows:

i) An announcement giving the name of the advertiser, products, the number of commercials and the duration of each in the order of recording.

ii) A label shall be attached to the carton containing the tape giving the following details:

Tape No………………Client………………Product……………

Agency………………..Spot No……………Period of

Broadcast…………

Duration of each Language………….Date of

Commercial ………… submission………..

iii) All recorded material should be made available well in advance. (at least 20 days in advance of the date of broadcast). Every tape must contain a copy of the script of relevant ad.

NOTE : RECORDINGS ON CDs ARE ALSO ACCEPTED

4. In Sponsored Programmes, the sponsors’ publicity will be limited to FCT. It cannot form part of the content. However, FCT can be spread over the programme at proper punctuation points.

5. PROCEDURE OF PAYMENTS :

a) When the operation is through other than Accredited Agencies the payment shall be made in advance not later than 15 days before the broadcast.

b) When the Advertiser operates through the Accredited Agencies the payment of Ad charges will be made on monthly basis within 45 days from the first of the month following the date of broadcast by Pay order/Demand Drafts on a local Bank in favour of “PB(BCI), CBS, AIR”…………..(payable where the CBS is located) . In case of Central Sales Unit, AIR, Mumbai, the payment should be in favour of “PB(BCI), CSU, AIR payable at Mumbai. All Government transactions are to be made in whole rupees i.e. 50 paise and above being rounded to the next Rupee and less than 50 Paise being ignored.

NOTES :

i. As per Clause 17 of the contract the Agency shall be responsible for the payment of advertising and related bills severally as well as jointly with the Advertiser.

ii. As per Clause 18(a) of the contract if the Accredited Agency fails to make payment of monthly bills by the due date A.I.R. shall be entitled to charge interest at the rate of 14.5% p.a. on all amounts due to it which are not paid within the stipulated period. The interest shall be charged from the day following the due date of payment and computed on monthly basis.

iii. When Govt. dues which are payable by certain fixed dates are paid by cheque/draft, it should reach the receiving office latest on the working day preceding the date on which the payment is to be made. “Working Day”shall be deemed to be a day on which the office is open for transacting their ordinary

business.

6. CANCELLATION OF BOOKINGS:

As per clause 21 of the contract Advertiser may cancel the bookings upon notice in writing to the office where the booking is made as follows:

a. Not less than 45 clear days notice in respect of spot advertisements.

b. Not less than 60 clear days notice in respect of sponsored programmes.

c. 2 % cancellation charges on the gross amount will have to be borne by the Agency / Clients in case the notice for cancellation is not received within the stipulated time as mentioned above.

7. GRANT OF AGENCY STATUS

A. REGISTRATION :

NEW Agencies, which are genuinely interested / engaged in advertising, shall be eligible

for REGISTRATION subject to the satisfaction of competent authority about their bonafides.

Interested Agencies may send their application in the prescribed form to any of the following :

i) The Director of Sales, Central Sales Unit, All India Radio, Mumbai – 400 020

ii) The Station Director or the Assistant Station Director, Commercial Broadcasting Service of their locality. Application forms may be obtained from Central Sales Unit or any Commercial Broadcasting Centers (free of cost) iii) A Registration Fee of Rs. 3000/-(non-refundable) will be charged.

B. ACCREDITATION :

Those agencies which are genuinely interested / engaged in advertising, shall be considered for Accreditation, who have :

i) Completed at least two years business with All India Radio as registered agency.

ii) An annual turnover of Rs. 5,00,000 or above

iii) A paid up capital of Rs. 1,00,000 in the case of Limited Liability companies and Rs. 50,000 in the case of Private Limited or proprietary or Partnership concerns.

iv) Produced certificate from the appropriate Income Tax Authority of having filed Income Tax returns along with the copy of the return for the year immediately preceding the date of application of granting accreditation, and also the Income Tax Clearance certificate of the latest for which the

assessment has been finalized. An Agency not assessed even once, will not be eligible for accreditation status.

v) Given to All India Radio a minimum business of Rs. 1 lakh per year for two consecutive years. The year would start from the 1st of the month in which the Registration is given.

vi) For availing the credit facility, the Agency should submit a Bank Guarantee for the required amount in the prescribed format on a Stamp Paper to the Central Sales Unit.

vii) A non-refundable processing fee of Rs. 5000 will be charged.

 8. ALL COMMUNICATIONS TO BE ADDRESSED TO:

In case of bookings involving more than one state : Director, C.S.U. Mumbai or any of the Mktg. Divisions mentioned below.

Marketing Divisions (Prasar Bharati) 1. Delhi 2. Mumbai 3. Chennai 4. Kolkata 5. Hyderabad 6. Bangalore 7. Guwahati 8. Kochi 9. Thiruvananthapuram

In case of bookings involving more than one station in a state: S.D/ A.S.D of the concerned CBS Center mentioned below.

Names of the CBS Centers :-

1. Ahmedabad 2. Bangalore 3. Bhopal 4. Mumbai 5. Kolkata 6. Chandigarh 7. Cuttack 8. Delhi

9. Hyderabad 10. Jaipur 11. Kanpur 12. Chennai 13. Patna 14. Srinagar 15. Thiruvananthapuram

In case of bookings over single station: Head of that particular station

Application for Accreditation shall be sent in the prescribed form to:

--------------------------
The Director of Sales
CENTRAL SALES UNIT
All India Radio
Broadcasting House
Backbay Reclamation
Mumbai-400 020